Internal Processes to Establish Prior to Adopting Software
Before adopting business management software, integration companies must first establish clear, modular internal processes—including proposal creation, installation, procurement, scheduling, and service—and define individual job roles to ensure effective software implementation tailored to each function, as emphasized by industry experts Chris Smith and Randy Stearns during a CEDIA Expo panel.
Business management software is not a panacea that will instantly improve an integration business. Integrators must establish processes for every aspect of their business, including proposal creation, installation, procurement of materials, scheduling, and service. Only after those processes are in place can the implementation of a software solution be most effective.
In a panel discussion at CEDIA Expo, Chris Smith, principal at consulting firm TheCoTeam, and Randy Stearns, CEO of D-Tools, outlined how to take a modular approach for each area of the operation to build processes and make them “stick” with the team. They also addressed how using an outside consultant can assist.
“From a process standpoint, integration companies essentially all do the same thing. All the processes are common. There is always a sales process, a design process and a proposal process. And integrators all go through the same phases of installation, including the purchasing of materials and scheduling the required resources. So the process is the process,” says Stearns.
He recommends integrators seek out an industry consultant, such as Jason Sayen of IAmSayen, who specializes in helping integrators establish their internal processes. Once those are in place, Stearns says industry-specific software like D-Tools is designed to follow a company’s business process.
Stearns cites defining the individual roles within an organization as one of the most important processes to establish, but it is often overlooked. With defined job roles in place, an integration company can better determine which particular modules of the industry-specific software those staff members will be utilizing.
For example, if they're a salesperson, they're going to be involved in using the estimating and quoting module. If they're a project manager, they're going to be using the scheduling and purchasing element of the software. If they are in materials management, they are going to handle inventory accounting.
“So, the software is role specific,” adds Stearns.
Smith agrees, noting that by looking at each individual module of the industry-specific software, an integration company can better determine which person within the organization should take ownership of that process. For example, within the software there is a sales module, a CRM module, a purchasing module, and a time-tracking module.
“Somebody needs to take ownership of the deployment of those modules to the respective parties,” advises Smith.
But the process doesn’t stop there. Smith recommends that whenever a particular process or software module is deployed, it needs to be closely monitored for at least 30 days to ensure it is gaining traction within the organization.
“The software module or update is actually at its most fragile within that first 30 days,” he says, recommending that integrators designate someone on the team to manage the deployment, just in the same way they might assign a project manager to an installation.
Doing that correctly enables those modules to dovetail nicely into each other. There are some things that absolutely need to be done before others. And there's some things that might need to be deployed concurrently across teams. Having somebody come in and help you do that, or having a person who comprehends that within your organization, will be the difference between a successful software deployment and implementation or one that feels like an absolute nightmare. And that is true no matter which brand of software you pick.
Internal Handoffs Are Key
Beyond just having the defined roles of each staff member in place, Smith says it is also vital to have clearly defined handoffs between departments and team members.
“Where do the handoffs happen between humans? We might call one person in your team a project manager, but he or she might also have an engineering component in their job. We might call someone a salesperson, but they have project management responsibilities. The handoff that's happening throughout the software process needs to be well-defined,” asserts Smith.
Those handoffs should be specifically delineated to avoid confusion—all the way down to indicating which person on the team clicks a certain button in the software, advises Smith.
Related
Turnkey vs. One-Off: Why End-to-End Software Is a Game-Changer for Integrators
The article argues that integration companies benefit significantly from adopting turnkey, end-to-end software platforms—offering integrated modules for proposals, CRM, scheduling, inventory, and more—because such unified systems reduce costly errors from disconnected tools, improve customer satisfaction through streamlined operations, and prevent wasted resources on multiple abandoned one-off software solutions.
Pro AV System Proposal and Design Software
D-Tools software streamlines live performance project management by offering integrated CRM for client tracking, time-saving multimedia proposal templates with an extensive product library, collaborative online sales team access, organized document management, and professional front-of-house design tools for audio, lighting, and video equipment placement.
3 Actions to Take to Successfully Implement New Business Software
Industry experts Randy Stearns and Chris Smith advise that successfully implementing new business software in integration companies involves first assessing immediate company needs and goals, then fully committing to universal adoption by the team, and finally leveraging the software provider’s training and support resources to guide the deployment process effectively.
D-Tools Video Library
The D-Tools Video Library offers a comprehensive collection of over 25 years of video content covering D-Tools Cloud and System Integrator solutions, including detailed tutorials, feature demos, customer success stories, webinars, and product updates on topics such as invoicing, project management, quoting, inventory, service contracts, integrations, and advanced system functionalities for both new and experienced users.
Residential Systems Proposal and Design Software
D-Tools software streamlines residential custom integration businesses by offering CRM for client management, time-saving proposal creation with a vast product library and e-signatures, online sales team collaboration, organized document management, and professional design tools tailored for AV, control, and security projects to improve sales, project management, and customer service.
How to Select and Implement Business Management Software for the Integration Industry
At the CEDIA Expo 2025, industry experts emphasized that integrators, facing margin erosion and rising labor costs, should adopt comprehensive, industry-specific business management software—such as D-Tools—to streamline proposal creation, project management, invoicing, and inventory, as using a single end-to-end solution can improve profitability by 13%, though careful evaluation of pain points and strategic goals is essential before undertaking the challenging software implementation process.